Views from a Digital Marketing Specialist

​

How a marketing specialist turns up digital

Jumping into the prospects' shoes, whether consumer or corporate, is the basics of a marketing strategy. Successful marketing refers to idioms about "win win", "user-friendly", "customer-oriented", "testimonial", ... with digital marketing, "opt-in", "e-mail", "e-news", "forum", "blog", "send to a friend", "add to rss" ... and now with social media, "like", "recommendation", "post", "comment", "tweet", "retweet", "+1", "fan", "follow", "share", "Pin it"...
 

​How a digital marketing specialist turns up social
In the digital era, eventhough a product (or service) may fully answer the needs of a person, it will never be as successful as if recommended by a friend. It is now the answer to a specific need of a specified consumer or business, where social media have become THE place to be, as the major communications channel feeding itself on its own. Digital marketing in a business once was a matter of 1 marketing manager being granted the role of "being interactive". It is now a matter of all the business employees using social media on smart-phones... However, more people on digital marketing also means a necessity for monitoring everything that is being said, posted, shared, commented, liked... about the brand.